REAL DEAL PREMIUM SUP BRANDS 

FOR A REAL DEAL PREMIUM SUP!

 

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WITH OUR EXTENSIVE EXPERIENCE AND OBSESSION IN SEARCH OF THE BEST STAND UP PADDLE BOARDS ON THE PLANET, WE HAVE PARTNERED WITH THE BEST PREMIUM SUP BRANDS IN THE INDUSTRY THAT WE FEEL HAVE THE BEST SUP OFFERINGS IN EACH MODEL CLASS CATEGORY.  WE ARE FIRED UP FOR 2021 WHERE WE HAVE ACCOMPLISHED OUR GOAL IN PROVIDING THE BEST-IN-CLASS STREAMLINED SUP OFFERINGS ANYWHERE!  BUT DON'T JUST TAKE OUR WORD FOR IT, WE PUT OUR MONEY WHERE OUR MOUTH IS AND PROVIDE YOU A TEST DEMO BOARD FOR EVERY MODEL WE SELL, BOOM!!! 

 

 

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As one of the premier performance SUP designers in the SUP industry, SIC (Sandwich Islands Composites)  has created some of the most elite performance stand up paddle boards on the planet!  SIC board models stand alone like no other, and for those who are all-in on the sport, owning an SIC SUP is as good as it get's!  Here is some more insight from the brands perspective:

Paddling is a dance with the flowing tides, it is tranquility, and it is the exhilaration of venturing out into the vast expanse of the deep blue. Even if you are taking your first strokes away from the water’s edge, deep within, you have always felt the sea allure and chased after it from your earliest memories. For most of us we have felt the sea’s allure from an early age and have chased after it in our own ways. While we all answer the same call, we are likely from infinitely varied backgrounds, and yet we all find our common likeness when we gather at the water’s edge and venture out beyond the shoreline. We may have chosen different instruments to play out our adventures; however, we each seek to harmonize with the elements in a symphony of water, wind, and waves. We seek individual experiences, and yet we are united in our common quest. We are more alike than we are different. We are a community of watermen and waterwomen, and we are all Bound By Water.

For all of us at SIC, hitting the water is not only about fun but also part of our job. We have the privilege to dream, create and test boards. We learn something new every time we are on the water and from each other’s experience riding and trying new gear, and then we get to put them into production for your pleasure. Looking forward to 2021, we focused on pushing the limits of performance in all disciplines. We also wanted to develop gear that performs nicely for the entry-level and recreational all-around performance because we believe that the waterman / waterwomen lifestyle should be aspirational and accessible to all. Whether new to the sport or searching for the ultimate in performance, we welcome you to the SIC Ohana and hope that you enjoy what we have created for you.

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SIC Master Shaper Mark Raaphorst

 SIC, “Sandwich Islands Composites,” is the vision of SIC founder and master shaper Mark Raaphorst. Mark has more than thirty years of experience building surfboards, windsurfers, outrigger canoes, and stand up paddleboards. He is credited as one of the pioneers of SUP and is creating the world’s most winning race and performance stand up paddle boards on the planet. SIC boards are designed for speed, agility, and stability. Their sleek styling, piercing waterlines, quality craftsmanship, and attention to detail has earned SIC the reputation of being the best. Mark continues to lead the design and shaping vision for the brand and has now also been recognized as one of the shapers leading the rapidly evolving and divergent foiling market. His creativity and shaping mastery is the signature of the SIC brand.  

CHECK OUT OUR STELLAR SIC MODEL OFFERINGS HERE!

 

 

 

NSP Elements DC Surf Wide | NSP SUP boards available on HoeNalu.com 

As a premium brand leader worldwide, NSP is one of the top innovators in the design and construction of stand up paddle boards.  With NSP's extensive network of top shapers and team riders, they have created staple SUP designs and ground-breaking proprietary constructions that will keep them as leaders in the industry for years to come!   Here is some more insight from the brands perspective: 

NSP was born in 2001 from the vision of Bruce “Buzz” Hansen, a life-long surfer, skater and all round waterman.  While working on Maui as a custom surfboard builder, Buzz had an epiphany about producing affordable, versatile, durable and great performing surfboards. Buzz correctly realized there were everyday surfers who needed an affordable board that performed in Hawaii, yet they didn’t require “custom” or specialized competition or extreme surf boards.  Creating amazing products, firmly maintaining our surfing roots while we expand in other exciting watersports with the best possible designers, engineers and materials involved. And last but definitely not least; “Nature”. Choosing repurposed, recycled or renewable resources wherever we can is essential to us as a brand, creating a more sustainable future for ourselves and our sport.  

NSP's CocoFlax Technology wins

NSP began selling in Hawaii and Australia in 2002 with immediate success, making surfing more accessible. In 2007 NSP was one of the first brands to produce SUPs based on the brand’s original concept of performance and value.  Today, NSP is one of the world’s largest brands in recreational surfing and stand-up paddle boards. Everyday new enthusiasts, young and old, go out and introduce their friends and family to the freedom of the sport and the brand.  Since 2013 NSP has produced some of the fastest SUP race boards on the planet, quickly racking up some of the most sought after and prestigious titles with the help of national and international athletes.  In almost 20 years, with hundreds of thousands of boards produced, our core values remain the same. NSP stays true to the vision of creating the best performing, affordable, durable surf and paddle boards in the world.

CHECK OUT OUR STELLAR NSP MODEL OFFERINGS HERE! 

 

 

Quatro Sup

As the performance surf SUP category continues to grow, Quatro has risen to the top as introducing some of the most epic, next-generation innovative board designs in the sport!  With the Quatro brand based on the island of Maui, you will find some of the top elite waterman in the world surf Quatro!  Here is some more insight from the brands perspective: 

Hard Hitting Q & A with World's Top Shapers...

Quatro Master Shaper Keith Teboul

 The local Hawaiian advantage!  It makes a difference to have a pro team of riders who are not only traveling the world on a regular basis, but who go paddle surfing in prime wave conditions every day, testing boards, providing instant feedback, pushing the brand and its products to the highest elite level in the sport. This is what we do at Quatro on Maui.

 CHECK OUT OUR STELLAR QUATRO MODEL OFFERINGS HERE!

 

 

Werner Paddles | Ultimate Paddle Performance

When it comes to SUP Paddles, Werner Paddles is one of the top leaders in making the highest quality, innovative designed paddles in the industry.  Celebrating 50 years of hand crafted paddles made out of their factory in Monroe Washington, there is no better paddle choice than paddling a Werner!  Here is some more insight from the brands perspective: 

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 We believe Advanced Designs and Fit are the key ingredients of a Werner Paddle. As paddlers of all levels of experience hit the water, we're all after the same thing; fun, and as little fatigue as possible. It starts with a great fit and with that more comfort and reduced fatigue, making way for a better physical performance on the water. Next we ensure paddle performance; at the core of our designs are light swing weight, smooth strokes and balance. Then, across our entire range of paddles, for every discipline and performance level, you'll find specific advanced design features that will improve your time spent on the water. On behalf of the folks at Werner Paddles, we make a promise that our pride and quality workmanship will be evident every time you pick up our paddle. You can see it in our unsurpassed attention to quality and feel it with every paddle stroke.

CHECK OUT OUR STELLAR WERNER MODEL OFFERINGS HERE!

 

WE ARE THANKFUL FOR OUR PARTNERSHIPS WITH THE MOST STELLAR BRANDS IN SUP, THAT ALLOW US TO PROVIDE YOU WITH THE MOST STOKE IN SUP!